Jef Hoo is an American artist, designer, architect, husband and father, who grew up in upstate New York. He lives with his wife and two children in Richmond, Virginia, where he maintains a studio on the banks of the James River.
Jef’s inspiration comes from nature’s endless variety and beauty. He views nature as a romantic formula for all living things, executing the grace and essence of the individual form. As an architect, he believes Jewelry and Architecture are very similar; both react to their distinctive site. Jewelry adorns the human body, and has to move with it. Therefore each Jef Hoo piece contains special features designed to allow the jewelry to react to its wearer, accepting rather than rejecting the actions of the body – such as a ring rolling on the finger with the movement of the hand or an earring wiggling with the movement of the head.
Since childhood there have been two constant influences in his life: Nature and Jewelry. Each of Jef’s jewelry collections focuses on one natural element that has influenced his life in some way. His current collection, Sea Life, is a tribute to his relationship with Water.